Retail Marketing Leader with over a decade of global experience, specialising in innovative retail concepts and campaigns that elevate brand identity and consumer experiences.
I connect brands with audiences through engaging storytelling, premium in-store experiences, and seamless integration of digital and physical channels.
A strategic thinker with a creative mindset, I excel in leading teams, driving global consistency, and delivering impactful brand strategies that promote loyalty and growth.
Areas of Expertise
Retail Marketing & VM Strategy
Integrated Channel Rollouts
Brand Building in Retail
Leadership & Team Building
Stakeholder Collaboration
Budget Management
Recent Projects
A dot com for a major fashion brand.
An innovative location-based app.
A web-based internal sales tool for real estate.
A campaign site for a Swedish clothing brand.
I don’t have one — by which I mean, I am concerned with the success of the project and the team, not with the use of a particular workflow to get there. I work with stakeholders to design a process that makes sense for the organization and supports its goals and constantly check in to see how it’s performing.
Project Management Philosophy