Extensively experienced solutions-orientated retail marketing professional with wide-ranging industry exposure and a demonstrable track record of successfully driving creative consumer engagement projects for household name brands. Fully accustomed to designing, implementing, and managing forward-thinking retail marketing projects on a global scale in fast-paced, fast-changing environments with an unwavering focus on the delivery of tangible results and genuine innovation.
Balances commercial acumen with creative thinking to devise comprehensive strategies that result in sales growth, enhanced consumer engagement, and effective brand activation. A skilled stakeholder manager and seasoned people manager with a pragmatic, hands-on approach to collaborating with, leading, and inspiring cross-functional teams to the successful delivery of business-critical projects on time, on budget, and to a quality standard that consistently exceeds expectations.
Skills Profile
· Retail Marketing
· Consumer Engagement Strategy
· Agency Management
· Brand Activation
· Visual Merchandising
· Programme Design
· Organisational Change
· Streamlining & Optimisation
· Process Mapping & Standardisation
· Financial Management
· Stakeholder Management
· Market Research
· Data Analytics
· Project Management
· Leadership & Management
· Coaching & Mentoring
· Global Operations
· Sustainability